Everybody these days has their favorite way that they like to watch, whether it’s on their phone, whether it’s their smart TV through different apps, everything from Tubi to YouTube TV. So, they’re catching it and discovering it for the first time in different places. Even today during the livestream, I had people texting me, I’m thinking of livestream that they’re watching now on Fios. ![]() I’m sure that you get a lot of anecdotal feedback from viewers, but I wonder how are they telling you that they’re finding this channel? I understand you’ve also occasionally cross-pollinated content with Fox News around major weather events. And that was a really efficient tool for us in Hurricane Ian.Īnd Fox Weather has gotten a nice push out of the gate by being simulcast weekend mornings on Fox Business from 6 to 9 a.m. The other thing that’s been pretty important for us is the Fox Weather model, which is forecasting a set of data that allows us to forecast where the storms are going to be next, where they are going to be the most powerful. I think that piece of technology is vital. So, it kind of does all the things that people would like to have at their fingertips at once. And it also gives you within like two seconds of opening the app, a stream of weather coverage of whatever major events going on. It also allows you to forecast like never before because we’re giving you long-term forecasting data within that app. And it’s an app that allows people to use real time weather data. 1 thing because that puts weather at people’s fingertips. Well, without a question, the Fox Weather app is the No. Which ones have been the real differentiators for you in terms of being able to give something that’s really unique to your audience? You also launched with a lot of very fancy weather tools in your arsenal there. You had an immediate baptism by fire essentially when you launched. So, I think the overwhelming headline for me as Fox Weather’s debuted is the amount of significant weather we have been able to cover. We had huge, severe storms across portions of the Midwest late into last year. We were covering it, the Pacific Northwest. We can even go back into our opening months where we had the atmospheric river. That is just looking at sort of 10 months of the year. ![]() These are disasters that cost $1 billion or more. I mean, if you look at even just this year or 2022, there have been $15 billion weather events. I think what’s been probably the biggest headline for me in the last 12 months is how many weather events we have been covering. What has surprised you most about the experience? Not many people get to be there at the launch of a national weather channel. It has been one year of Fox Weather to which you came from, I believe, WABC in New York. I know sometimes in television people make up their names or adjust their name, so maybe it’s easier for people to remember to say. ![]() He’s passed down a long line of jokes to me, so it’s fine to talk about it and I love it. And you know what? I do like to talk about my name because it’s the one I was born with. I love that, thank you for the introduction. And just to get this out there up front, she has the best name ever for someone doing the weather on TV, though I’m sure she’s absolutely sick of hearing about that from people.Īmy Freeze: Hi, Michael. In addition to her role as a meteorologist there, Amy is also presenting a special on the 10-year anniversary of Superstorm Sandy on Fox Weather this week. Forty of them are meteorologists, and one of them is Amy Freeze, my guest today. ![]() Since its debut, Fox Weather has seen 2 million downloads of its app since the launch. The new network - or service or digital offering or FAST channel or all of the above, depending on your taxonomies - has caused a major change in the landscape of TV weather. Michael Depp: Fox Weather rounded the corner of its first anniversary this week. Episode transcript below, edited for clarity.
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